We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Wild One does this by offering a referral discount. Your About page can be about your audience just as much as it is about your brand. As you craft your perfect About Us page, work backward.
These summaries help showcase Yeti’s unique qualities and earn trust with potential customers. In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. Your ‘About Page’ should address those two curiosities shoppers have to help with decision making. 1,000 to 3,000 words – it varies per industry, but if you are in a competitive industry, consider making your blog posts 2,000 or more words. Moreover, web developers, designers, graphics designers and mobile app developers are also welcomed to join us and grow together.
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We are now opening our blogs to guest-writers, making them a platform for thought leaders to share their knowledge and expertise. If you’re planning to write an article to help improve your client’s SEO – then it’s highly unlikely that we will be interested. Our blog’s mission is to publish valuable content. We believe that thanks to this, it will gain popularity and authority. The biggest advantage of publishing your guest posts on our blog from an SEO perspective will be link acquisition.
Above all, the content must be fresh and answer readers’ queries. We’re looking to provide new, clear information that helps our readers. Please don’t send over articles on really broad topics or something we have already covered. In order for us to consider your guest post, you have to send us links to previous guest posts that you have done on popular sites.
Get more exposure and gain access to a fresh new audience. Your article will also be promoted on social media. In order to understand the topic/product well, we’ll send through a recording of an interview with an internal expert at the client’s company.
Consider using animation to show instead of telling how your product comes together. Add an easy-to-skim three-step description of how your product stands out from the rest for some additional context. While this approach can work, be careful not to sound too stiff and unrelatable.
Writing for us will give you the chance to have your work published on a highly reputable website. As well as this, you will gain a substantial amount of valuable experience and will be able to gain and develop key writing skills. You don’t need to have tons of experience under your belt to write for us. All we ask is that you have an interest in the world of immigration and that you have excellent grammar and punctuation skills.
That’s exactly what Magic Spoon—a brand that creates healthy cereals for grownups—does with the introductory paragraph on its About Us page. Communicate the story of your business and why you started it. An ‘About Us’ page is a spot for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business.